Performance (server response time)
Server response time (TTFB) is the decisive moment in which a user receives the first byte of your online store after their request – a defining factor for fast load times and an optimal user experience.
Why does it matter to improve your online store's performance?
User experience and customer satisfaction:
Fast load times improve the shopping experience, raise customer satisfaction and encourage repeat purchases. Delays beyond 500 ms often lead to frustration.
Conversion rate and revenue:
A single second of delay can lower the conversion rate by 7 %. Fast stores reduce abandoned carts and grow revenue.
Search engine optimization:
Loading speed is an important SEO factor. Fast stores rank higher, attract more customers and are decisive on mobile in particular.
Improving performance through caching and code minify
There are several ways to improve performance and shorten load times. One especially effective method is caching combined with code minify. With caching, frequently requested content is stored ahead of time and can therefore be served faster. Code minification removes unnecessary code, which keeps scripts running efficiently and maximizes loading speed.
How does smoxy work?
All of your online store's traffic runs through smoxy, and in smoxy you decide which pages should be cached. smoxy stores your store as an HTML file and serves that file directly. It does not get any faster than that: your customer does not have to wait for the server to respond but sees all of your content right away. With code minify, HTML, JavaScript and CSS can be compressed on top of that, making your online store faster still.
Benefits:
- Faster load times: a better user experience, shorter load times especially for mobile users, a better search engine ranking and higher conversions
- Less server load: lower resource consumption on your server.
What this does for your online store
Caching and code minify improve your store's performance noticeably. These measures deliver shorter load times and a fast, user-friendly shopping experience. A store that loads fast wins satisfied customers and raises the conversion rate — for more revenue and a positive user experience. smoxy can help you achieve exactly that.
Do you have questions about performance?
No problem. Just reach out to our expert for blazing fast e-commerce: Markus Bückle.
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