You put serious money into good campaigns — and then, at the decisive moment, everything stalls: your store gets extremely slow or goes down entirely. With smoxy you can forget those moments and lean back at campaign launch.
The best-performing marketing campaign is worth nothing if your customers have to wait forever for your online store — or, worst case, never reach it at all.
If your store gives up, visitors cannot buy — and after that experience they probably will not come back. So your great campaign was not just expensive, it had exactly the opposite effect.
Your campaign really lands and your audience wants the product — and then the store is slow or unavailable. That creates frustration and dissatisfaction, and drops the UX of your store to zero.
A few simple measures are enough to counter lost revenue, frustration and dissatisfaction in your online store. One of them: keeping your content instantly available for your customers.
Campaign running, store sadly not
We all know it from Black Friday: a great product at an unbeatable price. You are at your computer — or more likely your phone — and then... nothing moves. Maddening! Your customers feel exactly the same when your campaign brings the store down under its own visitor numbers. The result: frustration, dissatisfaction, no revenue.
The alternatives
Of course you can book more resources at your host or grow your IT team. But additional hardware improves your store performance only to a very limited degree, and good engineers have to be found first — then paid well (and treated well ❤️). Instead you can use smoxy's innovative solution, take load off your store with little effort and make the most of your campaigns at the same time.
For newcomers and pros
The user-friendly smoxy interface lets you use powerful speed optimizations quickly and easily — and gets your online store running stable and fast in no time.
100%
Integrated quickly and easily, smoxy lets you look forward to your next campaign in peace and focus on what really counts: its success.
+ $2.5m
For every second your load time grows, your conversion rate drops by 7%. For a store making 100,000 US dollars a day, one second of delay can mean losing up to 2.5 million US dollars in sales per year. What does that mean for you?
- 32%
The probability of a bounce rises by 32% when load time grows from 1s to 3s — at 5s it rises by 90%. At that point neither the best offer nor the boldest campaign helps.
+ 20%
Google states that a delay of 0.5s in load time can lead to a 20% drop in search engine result pages (SERP).
50%
On average about half of the traffic on e-commerce websites comes from organic search — more with a better ranking. So what are you waiting for? Meet your customers where they search for you.
+ 88%
88% of online customers who had a bad experience are less likely to buy from that brand again. So if your store does not perform during your campaign, you lose almost all of those customers long term.
+ 79%
Online shoppers who are unhappy with a store's performance are less likely to buy there again. And that performance depends substantially on how fast your content loads.
smoxy, our game changer! Especially during our peak season, when we see a lot of visitors in a short time, smoxy has proven invaluable. smoxy is the key to smooth online performance and a cost-efficient season at the same time.
Stephan Fraunauer Head of Marketing, XSPO
Run the test and see for yourself how smoxy speeds up your e-commerce.
