Image optimization
Minimizing image file size – with no visible loss of quality – is a fundamental step towards optimizing an online store's performance. It has a direct effect on usability, SEO ranking and bounce rate.
Why does image optimization matter for your online store?
Images that load slowly are a common reason for high bounce rates. Users perceive an online store as poor when load times drag on or when images are not fully rendered on mobile devices. Mobile users are hit hardest, because oversized image files have a considerable effect on loading speed on smartphones and tablets. Load time is a decisive factor for search engines too, one that shapes your store's ranking — and images are among the biggest brakes on performance.
Optimizing images in your online store
To optimize the many images in your online store so that they load quickly everywhere, a tool like smoxy is the way to go. smoxy reduces image size automatically without compromising visible quality. That way you minimize the file size of your images and speed up load times for desktop and mobile users alike.
How does smoxy work?
smoxy optimizes images in online stores by routing all traffic through it. On first request an image is analyzed, optimized and stored. smoxy's algorithm strikes the best balance between minimal file size and maximum image quality by taking quality levels, image content and browser capabilities into account. Modern formats such as AVIF or WebP are used automatically where supported; otherwise an optimized JPEG is served.
Benefits:
- Faster load times: a better user experience and shorter load times, especially for mobile users
- No upfront optimization: images do not have to be adjusted by hand.
- Less server load: lower storage and bandwidth consumption.
The result: optimal image quality at minimal file size, with no visible loss of quality.
What image optimization does for your online store
Optimizing images is a fast and simple way to improve your online store's performance for the long run. Reduced load times benefit every part of your store: usability goes up, which improves the conversion rate and grows your revenue. Your SEO ranking benefits from the fast load times as well.
Do you have questions about image optimization?
No problem. Just reach out to our expert for blazing fast e-commerce: Markus Bückle.
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