- Performance
- Image optimization
- Shopware 5
About Wochenmarkt24
Wochenmarkt24 is a cooperative of regional family businesses and producers. The founding idea is to create a direct link to the customer and pass on high-quality products without middlemen. That strengthens producers and consumers alike, because profit-driven intermediaries drop out of the value chain.
The challenge
On a Shopware environment, Wochenmarkt24 brings many individual producers together so that regional goods can be offered locally. Orders placed Monday to Friday until 6 pm are delivered overnight, arriving by 6 am. Product images and descriptions come from the producers themselves, while logistics are managed centrally.
To make sure the fresh produce arrives on time, Wochenmarkt24 built a plugin for their Shopware store that calculates the perfect route for the drivers and hands it to them. A genuine feat of engineering!
Most of the many images the local businesses provide on the platform are unoptimized. Naturally every contributor wants to show their products in the best light, which quickly leads to oversized uploads that drag the page load time down. On top of that, dynamic components such as the available stock have to stay up to date while the product pages themselves remain unchanged.
The solution
For Wochenmarkt24, using smoxy is a "low hanging fruit". With automatic image optimization it no longer matters how large the images the producers upload are. smoxy adapts them to the quality requirements of the device or browser without any further manual work. That is an extra boost for load times, happier customers and better SEO.
The smoxy performance package brings nothing but upside too. Static content such as the product detail page, which always uses the same template, caches beautifully without affecting the dynamic parts.
“Our experience with the page speed optimization service was simply fantastic. The load time of the website improved significantly, which led to a better user experience and more conversions.”
Pierre Jose Head of Software Development, Salenet AG
Uplift
With smoxy in place, the page load time at Wochenmarkt24 drops to a minimum. Neither the operators nor the merchants have to think about file formats or image sizes; they can focus on what matters for the success of Wochenmarkt24: the range and the customers. Combined with the smart performance features of smoxy, the load time of the category page fell from 2 s to 76 ms. Customers love that (mobile ones above all) and search engines reward it with a better ranking.
For Wochenmarkt24 there is no sensible reason to do without smoxy. It integrates with minimal effort and then delivers substantial gains in conversion, revenue and customer satisfaction.